Read | Write Wiser

Welcome to the wisest forum on writing. Hear from seasoned and budding copywriters, content marketers, and editors on how to make words your ally.

"Posting here gave me the credibility to charge well." - Samra Junaid

Submit an article

Search

Oluwaseun Akinlembola

Not enough time for audience research? Do this 1 thing

Find out how skipping audience research can harm your career and how Newtn. helps you automate tasks to focus on what matters.

8 gift ideas for the writer in your life

Nadine Heir

8 gift ideas for the writer in your life

Writers are fueled by coffee, quiet, and creativity—so here are 6 gift ideas that will show how much you get them.

Top 10 content formats to drive lead generation for SaaS companies in 2025

Hafsat Ahmed

Top 10 content formats to drive lead generation for SaaS companies in 2025

10 proven content formats that turn prospects into leads for SaaS companies in 2025 – blog posts, case studies, and beyond.

How to write effective sales pages as a marketing copywriter

Write Wiser

How to write effective sales pages as a marketing copywriter

This guide will walk you through the 4 essentials of crafting a sales page that resonates with readers, builds trust and drives conversions.

Nadine Heir

Be seen, be known: AI headshot generators for marketers

There's a business reason for headshot generators: "Being seen" is important for marketers because we're so often hidden behind a screen.

What does a fractional HOC do - answered by ZenMaid's HOC

Oluwaseun Akinlembola

What does a fractional HOC do - answered by ZenMaid's HOC

Wonder what a fractional head of content does? Oluwaseun asked Erika Musser of ZenMaid what her role as HOC entails. She revealed it all!

9 steps to ensure timely payment from clients

Frances Ajewole

9 steps to ensure timely payment from clients

Use these 8 easy and effective ways to ensure timely payments from clients every time, and maintain a healthy cash flow.

Our obsession with SEO is leading to audience neglect

Nadine Heir

Our obsession with SEO is leading to audience neglect

What do we do with all the SEO "hacks"? Do we toss them out? Do we double down on creating for search engines, or for humans?

“Do I even have a voice”? How to master your unique voice to grow your business

Eilis Olson

“Do I even have a voice”? How to master your unique voice to grow your business

What does “speak to your ideal client” mean? Here’s how to use your unique voice to connect with others and attract your ideal client.

The simplest website structure that works

Nadine Heir

The simplest website structure that works

Create a seamless home page with this step-by-step template. Learn how to structure, simplify navigation, and boost engagement effortlessly.

AI is tepid: But are we ready for truly critical AI?

Roberto Coronel

AI is tepid: But are we ready for truly critical AI?

AI models like Gemini, Claude, ChatGPT, and Co-pilot are designed to be inoffensive, non-sexual, and non-critical. Is this even useful?

Your UVP: Why they should do business with you

Adebisi Tolulope

Your UVP: Why they should do business with you

Discover the power of a strong UVP (Unique Value Proposition) and how it fuels the success of big brands like Coca-Cola, Adidas, and Uber.

How social media helps achieve your SEO goals

Hassan Ahmed

How social media helps achieve your SEO goals

Social media plays a greater role in SEO for local businesses and B2C brands. Consumers trust businesses they see on social channels.

My 5 SEO strategies for boosting YouTube views

Nadine Heir

My 5 SEO strategies for boosting YouTube views

I gathered my favourite content marketing and SEO strategies for making YouTube’s algorithm work for you.

How to start content writing: A beginner’s step-by-step guide

Neil Francis De Arroz

How to start content writing: A beginner’s step-by-step guide

A guide for beginners through the essential steps to start content writing, build skills, and confidently pitch to clients.

Marketing automation for small businesses: 5 strategies and 3 tools

Soibifa-a George

Marketing automation for small businesses: 5 strategies and 3 tools

Learn all about marketing automation: What it is, the benefits, best strategies and tools.

6 ways to find clients beyond social media

Write Wiser

6 ways to find clients beyond social media

What if you don't want to be at the mercy of flexing algorithms and fickle platforms? Here’s how to find clients outside of social media.

2 ways to convert cold clients into paying clients

Wisdom Ukpeh

2 ways to convert cold clients into paying clients

How you interact with your target audience matters. It determines how long they will be paying customers. Try the Cold-Warm-Hot strategy!

Delight current clients with content marketing: Why bother and how to?

Nadine Heir

Delight current clients with content marketing: Why bother and how to?

The marketing world is fixated on the attract stage—but no one’s addressing the delight stage of the funnel. Until now!

Human-centric content: What it is and why it beats the standard SEO approach

Sameer Sohail

Human-centric content: What it is and why it beats the standard SEO approach

A decade ago, search engine results pages were organised in a way that largely benefited human user. So, what went wrong?

"All writers need to see this."
Chiamaka Joyce Nzeako

"Right from the selection of topic till the submission of the first draft Write Wiser made the entire process easy.
It's delightful collaborating here!"
Philip Oyelola

"All writers need to see this." Chiamaka Joyce Nzeako "Right from the selection of topic till the submission of the first draft Write Wiser made the entire process easy. It's delightful collaborating here!" Philip Oyelola

"All writers need to see this."
Chiamaka Joyce Nzeako

"Right from the selection of topic till the submission of the first draft Write Wiser made the entire process easy.
It's delightful collaborating here!"
Philip Oyelola