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I analyzed 3 B2B SaaS blogs: Here’s where they’re losing leads
Nikita analyzed 3 SaaS blogs to uncover common content mistakes and how to fix them with better CTAs, structure, and reader psychology.


How to write marketing strategy that gets boardroom buy-in
Craft a marketing strategy that earns boardroom trust. Clear, confident, and sharp enough to champion—without losing your creative edge.


Where should you host your online portfolio as a Writer?
In this comprehensive article, I compare 5 online portfolio websites for writers. 1. Milkshake 2. Contra 3. Journo portfolio 4. Notion 5. Canva.


Is your marketing safe?
Here's why you should focus on authoritative marketing instead of easy approvals-


The freelancer’s curse: writing for everyone and sounding like no one
Freelance writing can pay the bills but at what cost? Here’s how easy it is to lose your voice writing for everyone else, and how to regain it, from another tired freelancer.


Threatened by AI? Mediocre writers beware
If AI has lit a fire under your keyboard—good. The future belongs to writers who level up, show up, and stand out.


6 skills freelance writers need besides writing to stay booked
The essential skills every freelance writer needs to succeed—beyond writing, to keep your freelance business thriving.


More than words: Why writers and marketers are the best accountability partners
Hiring a marketer or writer? The best ones do more than deliver content — they act as accountability partners, helping you stay on track and aligned with your goals.


I'm new to SaaS writing, here's what I'm doing.
Wondering how to become a SaaS writer with no experience? This guide shares 5 proven steps from subject matter experts and personal experiences to help you break into the industry.


8 healthy lifestyle habits for freelance writers
Freelance writing isn’t just about deadlines, your health matters too! Here are 8 easy lifestyle habits to help you stay healthy, productive, and stress-free.


Stuck on an intro? Try this trick before you rewrite your first paragraph again
Struggling to write your blog intro? Before you hit backspace for the sixth time, try this simple trick. Plus, 7 intro styles to help you hook readers fast.


Grammarly vs. Hemingway: I tested both, and here’s the winner
Grammarly vs. Hemingway: Adejumoke tested both tools and here's how they compare. Find out which one might be the better fit for your content needs.


The AI-powered brand: How Artificial Intelligence is reshaping brand Identity in 2025
AI is redefining brand identity in 2025! From hyper-personalization and AI-generated visuals to voice branding and ethical dilemmas.


8 costly SaaS content marketing mistakes that kill ROI (and how to fix them)
Are you struggling with low ROI? These SaaS content marketing mistakes might be why. Here's how to fix them.


How to filter blog writers for hire in 6 steps
If you’ve been burnt before, here’s how to avoid the same mistakes — and hire a blog writer worth your time.


Building in public: 4 ways to share your journey as a startup founder
Building in public helps you build trust, grow a community, stay accountable, and gain visibility. Start sharing your startup journey today.


How to target the right audience at the perfect time
Done your research, you know your target audience, but struggling to reach them at the perfect time? Use the tips in this article.


What you're neglecting in your target audience analysis
We may be getting this all wrong. How well do we know our audience?


Cold emails that convert: 6 templates for freelancers
Discover 6 proven cold email templates for freelancers with step-by-step instructions for emails that truly convert.


Money psychology in marketing: How financial habits influence consumer behaviour
Learn how you can use money psychology in marketing to build trust and drive business growth while ensuring responsible consumer spending
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