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Make your words your ally.
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"Posting on Write Wiser gave me the credibility to charge well."
Samra Junaid
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"All writers need to see Write Wiser."
Chiamaka Joyce Nzeako
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Are you a content manager or a content marketer?
If you want to know the difference between a content manager and a content marketer, here are the skills to hone and jobs you can aspire to.
Discovering my passion for words at a career crossroads
After soul-searching and taking a break from writing, Samra is ready to tell you how you can be a writer while pursuing other expertise.
Are you wasting time on LinkedIn and missing the golden ticket platform?
While LinkedIn is invaluable for professionals, it’s not a one-size-fits-all solution. Here's how to know where to dedicate your time.
6 unconventional copywriting techniques that set writers apart
We've gathered 6 creative tips from seasoned professionals for you to use as inspiration for your own copywriting and business.
How to avoid homicidal content writers: Revamp your review process
8 common pitfalls in content review processes, so you can get that streamlined approach you want for productivity and effectiveness.
The winning content marketing strategy: Insights from organic Facebook marketing
Understand how to craft a winning content marketing strategy that drives results! Discover insights from a successful project.
Value-driven content marketing: What’s in and what’s out
Go beyond the tactics of valuable content, and learn how to apply purpose marketing.
How to build a kick-ass email list in 5 steps
Increase newsletter sign-ups with this easy 5-step guide on how to build an email list.Â
Multimedia content: A template for infographic creation
Never made visual content before? Here's a template you can follow to create an infographic outline, ready to hand to your designer!
5 questions about content writing
Content writing is about creating for the internet: blog posts, articles, snappy social media posts... It's all about building a connection.
What's an email copywriter and why you shouldn't hire a content marketer instead
Learn why companies should hire email copywriters over content marketers.
Create memorable presentations in 3 smooth strides
Writers focus on creating polished presentations, yet forget to make them engaging and memorable. In 3 steps, never make that mistake again!
Surprising ways SEO content writers are vital to marketing
Here are 4 surprising ways SEO content writers are vital to marketing plus how to hire those SEO content writers as soon as you're ready.
No solutions before complaints.
Taking action without listening to the whole problem is reckless. Instead of saying "I don't want to hear complaints only solutions," say..
How writing restored my sense of purpose
Lost and unfulfilled? Picking up the pen (or tapping the keyboard) could reignite your passion and direction.
What's a marketing copywriter and what role do they play in business growth?
The days of one peppy advertising campaign turning sales around are gone — now, brands need marketing copywriters to grab every opportunity.
Client management as a freelancer: Pre-empt and prevent are time well spent
Every freelancer encounters challenging client, take these proactive measures to mitigate potential problems before they escalate.
What’s holding your marketing back in 2025
I weigh the value of AI against underpaid persona power, in this article about AI in marketing and our fear of machine learning.
What’s an ICP and why do I need it?
Instead of demographics, centre your ICP on needs, emotions, hopes, and hates, you can create more compelling marketing.
Unlock new opportunities by confidently changing your niche
The pressure to pick a niche at the start of your freelancing journey can feel daunting. Laura-Ray has advice on how to confidently niche.Â
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