Command Your Content™
This is the content marketing course for entrepreneurs, curated from the marketing methods I use every day.
By Nadine Heir, copywriter for WeWork, IBM, Coca-Cola, and Moody's.
Channel all your love, dedication, and knowledge of your business, right into marketing
What if you never had to hire a marketer again?​
Nobody will care about your business as much as you do. Nobody can talk in your voice, about your business, like you can.
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But you're not sure how to turn that expertise into promotions that attract clients...
If you felt empowered instead of intimidated by marketing, you could scale back sales calls, saving hours of time, because leads would be coming to you!
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In Command Your Content, you'll learn how to:
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Market your business with content
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Become an authority in your niche
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Lead or delegate to a team of marketers
JJ Vega
Participant Sep. 2024
"Taking steps to work with you has not felt cold pitch-like because you (and your content) have done the work of building trust.
So thank you. And keep being a badass."
Julia Taylor
​Participant Sep. 2024
"Thank you for taking time to teach us so much this weekend.
I'm honored and humbled to be in the company of all the wonderful creators you put together. It's nice to share the journey with others."
Nathan Hill
Participant Jan. 2024
“I feel sharper after the course. It helped me understand how to evaluate the effectiveness of my content. I'm a one-person show, so wanted to know how to best use my time. I now have great options to expand what I do."
Have you ever felt that marketing is too overwhelming to start yourself?
Or have you had your fingers burnt by freelancers, overcharging for underwhelming impact?
Maybe it seemed easy, but now you’re trying to market yourself, it's unclear what's really moving the needle...
What if there were a way to take on content marketing in-house and establish yourself as an authority so that leads come to you?
That’s exactly why I created this content marketing course.
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To show you how to reach more leads with less hassle.
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So you can drive your business with organic content marketing.
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For you to be known for your expertise!
Command Your Content™ in a Weekend.
Meet your content marketing instructor
Nadine Heir
Formerly a leadership course facilitator, today I am fully dedicated to creative marketing for international brands. ​
I create content marketing for brands, both executing and slotting into teams that need guidance for their existing freelancers, coaching them to greatness.
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Proof of the pudding is my experience with international companies including WeWork, Globalization Partners, and most recently with Moody's, VMLY&R, IBM, and Coca-Cola.
Explore the syllabus
01
Lay the content marketing foundations
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Nail down your primary topics
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Understand your audience to fulfill their needs
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Pinpoint the best platforms for your content
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Check your content marketing decision process
02
Plan content marketing creation and distribution
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Understand A/B testing and the timeline for leads
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Calenderise your content marketing creation
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Test your knowledge of content marketing planning
03
Create your content marketing within clear margins
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Put pen to paper, edit, and proofread
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Make content marketing that entices action
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Quiz yourself on your creative and admin process
04
Expand and upcycle content into multiple formats
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Divide your long-form into several smaller pieces
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Attract leads and interest without a sales team
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Answer questions about content distribution
05
Graduation
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Put your learning into action
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Graduation gift
