Social media can feel like the Wild West—so much noise, endless scrolling, and algorithms that constantly change. Sure, it can be a decent place to build your brand, but what if you want to connect with potential clients somewhere less chaotic? What if you don't want to be at the mercy of flexing algorithms and fickle platforms?
Here’s how to find clients outside of social media.
1. Leverage small-scale nurture marketing
Your inbox is a goldmine. All the people who've emailed you, ever, could have already shown interest in your work. Send a personal email to the most promising, offering exclusive deals or personalised help. Reconnect with old clients, ask for referrals, or pitch them new ideas. It’s all about keeping the conversation going!
2. Tap into networking events
Yes, real-life events still work wonders. Attend local business meetups, workshops, or industry conferences. Start meaningful conversations—don’t just jump into business pitches. People remember genuine connections, and that’s where the magic happens.
3. Build partnerships to cross-pollinate
Team up with businesses that complement yours. You can collaborate on projects, share each other’s client base, or even offer bundled services. When both sides win, clients take notice.
4. Use referrals to your advantage
Good work speaks for itself, but you often need to ask clients to pass it on, it's not obvious to everyone that this is expected! Create a referral program with rewards or discounts. Make it as easy as possible for people to refer you, and watch the leads roll in.
5. Host webinars or workshops
Teach what you know, the people will come. Hosting a value-packed webinar or workshop positions you as an expert, and this is another place where you can set up partnerships. Then, capture their emails in exchange for the session and follow up with more helpful content or offers. This is a great way to build trust with potential clients.
6. Become a guest speaker
Put yourself in front of other people's audiences by becoming a guest speaker. Look for podcasts, panels, or events where you can share your expertise. These can all be converted into written content afterwards, and the more people hear from you, the more likely they’ll be to reach out when they need what you offer.
The bottom line: Social media isn’t the only game in town. Your next client might be just one email, handshake, or referral away!
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