“How do you make money in the future, amidst AI trends?!” My friend John exclaimed.
“Well, I shift my mindset or act as a bridge,” I replied.
“What do you mean, Wilson?” John asked, looking puzzled.
“As AI advances, we need to be more relevant," I responded calmly.
“So how do we, the freelancers, achieve this relevance?” John inquired with curiosity.
Freelancers should adopt the system-thinking approach moving forward. This approach gives them an edge over upcoming AI trends. Also, freelancers can be the bridge that strengthens the bond between brands and customers. Thus, this article explains 4 high-paying freelance niches that embrace the system thinking and bridge principle.
Freelance niche #1: Technical writing
Technical writing is the best place to start if you like simplifying complex ideas. I remember starting my freelance writing journey as a copywriter. Yet, I applied for multiple writing gigs due to the challenge of finding copywriting clients.
Finally, I got an interview invitation from a company that needed a technical writer. So during the interview, the coordinator questioned my expertise. Fortunately, I could only answer some questions.
But here’s the juicy bit:
During the interview, I asked the coordinator about the deliverables. After his explanation, I discovered the job was easier than I thought! I knew I could handle the job because I understood the basics of content writing. That’s why I say technical writing is the best place to start. As the world evolves with more complex technologies, technical writers will be the bridge between producers and consumers.
Freelance niche #2: Reel scriptwriting
Video marketing continues to increase annually, especially as AI improves. Content creators need freelancers who can write engaging reel scripts for YouTube, TikTok, LinkedIn, and Instagram.
Also, you should know basic copywriting and psychological triggers to become an outstanding scriptwriter. Furthermore, you can add VSL scriptwriting and webinar scripting to earn more as a freelance writer. Finally, infuse system thinking to scale better in this niche.
How do you infuse system thinking into this niche?
Imagine a client hires you to write reel scripts to increase sales. Instead of just writing a script, create a captivating landing page to convert these visitors. That’s how system thinking works. Thinking as a system means offering a holistic service relevant to your client's needs. Also, understand your client’s ultimate goal before commencing the gig.
Pro tip : You can learn graphic animation to amplify your scriptwriting system with reel production and editing.
Freelance niche #3: Building cold email marketing systems
Three years ago, ChatGPT stormed the business and marketing industries. It became clear that AI can do the basics of lucrative freelance jobs. As a copywriter, I wondered how to become more relevant to my clients, so I created a collaboration idea with my friend.
We were like-minded entrepreneurs, so it was an easy yes. Three years later, we started building a digital marketing agency. During the building process, I had this epiphany on email marketing: cold email marketing will replace social media ads in the future. Why?
Cold emailing helps you hyper-target your ICP better. The more precise your target audience, the more money you print for your clients. Also, Alex Hormozi used cold email marketing to scale his business to multiple figures. Finally, you can grow a freelance business sustainably with this service.
The basic component of a cold email marketing system
The cold email marketing system has two basic parts:
The technical part that handles deliverability.
The creativity part that handles sales.
The technical part of this marketing system includes buying and setting up your email domains. Also, you execute this technical part once. Then, you build your email list featuring the industries you want to target. The creativity component includes brand archetypes, soap opera sequences, and landing pages.
Brand archetype: An archetype helps your client’s audience resonate with their brand. Here, you will create a relatable character for your client’s brand.
Soap opera sequence: I learned this concept for Tiny Little Business (TLB). It involves sending email sequences that open and close a loop and create suspense at the end. Also, a soap opera sequence works better when you narrow your audience.
Landing page: This creative part prints money for your clients. Thus, a well-designed landing page with a clear call to action converts easily. This page is also the last touchpoint for your cold clients before you convert them into raving fans.
Freelance niche #4: System copywriting
System copywriting is different from normal copywriting. What am I talking about? System copywriting involves offering a holistic copywriting service to your client. When I took a copywriting course for the first time, the instructor insisted that we focus on one service. However, we must be outstanding and always improving, as AI can do basic and intermediary copywriting.
As I progressed in my career, I upheld the system copywriting principle as a nuanced approach. An example of a system copywriting service is an email/brand copywriting service. Email copywriting to engage and nurture your client’s audience. Brand copywriting to attract your client’s audience with emotional triggers. Another example is an ad/email copywriting service.
How can you create your system copywriting service?
Use the inbound marketing flywheel as your foundation.
The flywheel guides customers through their buyer’s journey with your brand through these three stages: attract, engage, and delight. You will use these stages to craft your service system.
Now that you know the components of the flywheel, create your system. What service can you offer that attracts, engages, and delights your client as a copywriter? Call this service your three-in-one or system copywriting offer. You can also use this approach for your favorite freelance niche.
Pro tip : when you understand the psychology behind copywriting, you can thrive in any high-paying freelance niche, both written and visual.
Which niche will be your high-paying freelance focus in 2025?
As the world evolves, maintaining an online business becomes more complex. So you need to simplify things for your client. So, infuse system thinking into your services with clear expectations. Aside from the services mentioned above, other lucrative services exist. Yet, these high-paying freelance niches should be your foundation if you’re just starting your freelancing career.
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Time to get that bank account ready! Great piece, Wisdom.