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Writer's pictureNadine Heir

Organisation + creativity: Writing with both for marketing success

You have to be super organised to be a professional creative.


The stereotype of a painter with dishevelled hair and pencils in every pocket is out-of-date. Writers, similarly, do not smoke cigars and drink copious amounts of bourbon to do their jobs. Marketing writers could not make a living if we were under the influence, in my opinion!


Think about it, how else would we get anything done if we weren't acutely aware of how to make the most of our productive hours, our creative moods, and the jobs we're not excited about?


3 female-presenting writers look at a Macbook. They are all dark haired and of different ethnicities, dressed stylishly and sitting in a creativity nook with a black wall.

Delivering marketing writing services does require creativity, but that creativity is surrounded by administrative tasks like emailing, SEO research, polishing site formatting, planning for design accompaniments, and — perhaps the least exciting of all — invoicing.


In the realm of marketing, where effective communication reigns supreme, skilled marketing writers need to keep their heads. The masterminds behind compelling ad copy, engaging blog posts, and persuasive email campaigns must be supremely organised.


Contrary to outdated stereotypes, the secret to excelling in marketing writing services lies in a dynamic blend of organization and creativity. As a marketing writer with a focus on humanising our work, I'll delve into this idea that to be truly creative, you must be even more organised.


An empty but warm office setting shows the writing stations of multiple writers with wooden desks, screens, and coloured lamps.

True creativity is not a chaotic force; it thrives when channelled with precision and structure.


Organisation as the root of written creativity

The unsung hero of marketing writing, in my opinion, is organisation skills. It ensures that creativity is harnessed effectively and tasks are executed efficiently. A lack of organization leads to chaos and subpar content.


Harmonised organisation and creativity for optimal productivity

When delivering marketing writing services, productivity is key to meeting deadlines and consistently writing high-quality content. Productivity is not about working longer hours; it's about orchestrating your creative moments within an organized framework.


I will always emphasise setting clear goals for each work session as an organized approach to creativity. Productivity tools like the Pomodoro Technique, content processes, and time management strategies will synergise organization and creativity, and my favourite way to employ these is simply to choose a beautiful Pomodoro video on YouTube and play it while I work. I can attest to the fact that to unlock true creativity, we first need to embrace organisation.


Creatives must be organised to make a living

The notion of the dishevelled, whisky-drinking writer is an outdated caricature (c'mon, we drink wine) that no longer holds true in the world of modern marketing writing services. By embracing the principles outlined in this article, you'll be equipped to excel in marketing writing.


On the other hand, if you're hiring marketing writers, I hope you can appreciate our discipline and organisation skills in action!

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