The world of writing is changing fast. The profession is no longer just an art – science (or, more specifically, tech) has come into the mix. Every day, new tools promise to write blogs, emails, and even ads in seconds, thanks to generative AI technology.
Businesses love the speed. Marketers see the potential. But for writers? It’s a mix of excitement and mild panic.
The future of AI in copywriting is here, and everyone’s wondering: Will human writers still matter? Will companies still need people, or will machines do all the work?
Today, we’ll look at how AI copywriting tools are disrupting the market, where they help, and where they still fall flat. We’ll also go into the real debate of human vs AI writing – who does it better? And, most importantly, what this all means for the future of content creation. Let’s get into it.
AI’s advancements in copywriting
Writing used to be all about pen, paper, and a whole lot of coffee against writer's block. Now it’s all about working with “scraped data” after a few clicks.
AI copywriting tools like Chat GPT, Jasper, SurferSEO, and Copy.ai are shaking things up, helping businesses create content faster than ever – blog posts, personalised emails, sales pages, whatever it is. AI isn’t only writing, it’s learning, adapting, and, in some cases, making marketers question their job security.
Interestingly, using generative AI is no longer just about speed. It’s getting smarter at personalizing content. It can work on content tone, adjust style, and tailor messages for different audiences, whether it’s a casual LinkedIn post or a high-stakes sales email. Businesses are using this to their advantage, and the results are hard to ignore.
Here's a look at some big names already using AI to drive results:
In 2019, way before CHATGPT was birthed, JPMorgan Chase started using AI-generated ad copy from Persado. It's now seen a whopping 450% increase in click-through rates. Yep, 450%!
In another example, ClickUp recently wanted more traffic to their blog. They started using SurferSEO to increase their productivity and fine-tune their content for SEO. The result was the publication of 150 copies and an 85% boost in visitors over the course of 12 months.
Farfetch, an online fashion retailer, also used Phrasee, an AI-powered email marketing tool, to optimise email subject lines. The result was a 7% jump in open rates and a 25% increase in clicks, according to DataFeedWatch.
Strengths and limitations of automated writing
Automated writing is fast, efficient, and never asks for a break (well, except maybe on ChatGPT free). But machines aren’t ready to take over just yet. Here's why.
The strengths: Speed, efficiency, and no writer’s block
First, the good stuff.
Automated tools can churn out words in seconds, saving time and cutting costs. Need a blog post, email, or product description? You can get it all done. They also help eliminate bias (at least the unintentional kind) and take care of repetitive tasks, so you don’t have to.
Plus, they scale effortlessly. Whether you need one landing page or a thousand in a month, they deliver with no burnout, or missed deadlines. It's all left to the “human operator” or, pardon, copy strategist.
The limitations: Creativity, emotion, and accuracy
But let’s be real: machines don’t “get” creativity. They struggle with things like humor, emotions, and storytelling. Have you ever read an auto-generated brand story? It often feels stiff, awkward, or just… off.
Then there’s accuracy. These tools don’t have real-time knowledge. They can confidently spit out outdated or flat-out wrong information. Deepseek, for instance, currently has a knowledge cutoff of 2023. It was the same for ChatGPT when it launched and several months after. Cut off at 2021, you couldn't read past three sentences before coming across the word Covid.
And for the price of established tools like ChatGPT and Grok now? High-quality unlimited writing software isn’t cheap. For small businesses, that can be a dealà-breaker.
And of course, there’s the elephant in the room: job concerns. The rise of automation could mean fewer gigs for human writers. But does that mean we’re being replaced? Not quite!
Why writers still matter
The human touch makes all the difference. Technology can draft, but people are still much needed to provide suitable prompts and models for each project and refine the final copy. Content drafted by AI from a simple prompt is still mostly raw and vague – for specialised writing like copywriting, it's garbage level. There are too many AI patterns, phrases, and repetitions – especially if you want more than a once-in-an-hour draft. Humans are still needed to make generated copies more human.
We (humans of course) add personality, nuance, and that special something that keeps readers engaged. Nobody likes to engage with a bot.
The best content isn’t just generated; it’s crafted. And that’s something only a human writer can do.
Wrapping it all up: Writers’ place in the future of copywriting and AI
Writing is evolving, but humans aren’t going anywhere. Sure, businesses are using AI copywriting tools to turn out content faster. And yes, AI is getting better at sounding natural, adjusting tone, and even personalizing messages. But does that mean writers are done for? No, not a chance.
At this point, it’s safe to say generative AI is not replacing humans anytime soon. It’s more like a co-pilot – helping writers work faster, scale content, and refine ideas. The best results still come from human creativity, insight, and that gut instinct no algorithm can replicate.
The future of AI in copywriting isn’t about robots taking over. It’s about writers who learn to use AI to their advantage. The ones who adapt will work smarter, not harder.
What’s your take? Excited about AI? Skeptical? Somewhere in between?
Share your thoughts with Tolu and consider hiring him instead of a sticky AI bot.
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